Our Technology

Software that works

switched-on group has become a leader in the online video industry by integrating video graphics communications into our Runway e-marketing system.

We use email to distribute video to targeted prospects and customers and can personalise the video content by inserting data directly into the video or invite viewers to select what information they want to view, customising the experience to make it more relevant to their needs. And we can track what video and links they click on, providing meaningful campaign effectiveness reports.

     

Details:

  • Video Content Management (VCM) Software
  • Optimised video streaming for web use
  • Reports detailing Video “plays” and audience longevity
  • Integrated video into campaign microsites
  • Integrated email marketing to notify people about your new video
  • Video optimised for search results

Runway – designed for online video marketing

Runway is the comprehensive lead generation software package that manages call centre, online marketing, email marketing, sales pipelines and campaign reporting.

Runway is designed by sales and marketing practitioners, is easy-to-use, with attention to role based functions that help sales and marketing staff become more productive and effective.

Visit Runway website

Details:

  • Content Management
  • Email Marketing
  • Calendar and Email
  • Reporting
  • Data Hygiene