switched on implements a comprehensive three-stage process for companies aspiring to achieve an industry leadership position via their prospect interface and customer acquisition capabilities.
It involves every electronic touch point where prospects interface with your business and ongoing initiatives designed to build profitable long-term one-to-one relationships.
Understanding the prospecting landscape
We are the only company in Australia that offers an electronic Prospect Experience Scorecard - a competitive benchmarking service that audits the prospect experience at all electronic contact points: call, web and email.
We simulate multiple "first time" prospects traveling through a company's sales pipeline. Then we analyse the coordination between each contact point to determine the consistency and seamlessness of the prospect journey.
The results are calculated via our unique Prospect Experience Scorecard software, which graphically presents your company's position, benchmarked against your competitors to highlight areas for improvement or opportunity.
Redefining the Prospect Interface to attract the right customers
We provide a strategic planning service focused on the developing initiatives that deliver a measurable return on investment.
Equipped with the results from your Prospect Experience Scorecard we tailor a practical strategy comprising:
Customer Acquisition programme
Prospect profiling and segmentation analysis
Comprehensive communication plan
Prospect Interface strategy
Technology plan
Resources plan
Implementation, training and support plan
Executing the competitive advantage
Many companies that understand the importance of creating a successful prospect experience commit to developing in-house resources for call centre, creative and communications technology. There are two common hurdles that they encounter:
First there's the hassle of employing, managing and maintaining a team of experts who are non-core to your day-to-day business; even the most committed employees move on, and because it is people that design, maintain and provide the contact, any weakness or gaps in staff at the prospect interface will be transparent to your prospects and competitors.
Technology is always advancing, so unless you're committed to a constant investment in building your own or upgrading licensed technology it's easy for your capabilities to be outpaced by competitors.
Outsourcing to our expertise and resources can help you to execute your customer acquisition strategy successfully and eliminate the burden and risk associated with building an in-house model. We have the people, technology, skills and experience to ensure your customer acquisition and retention programme is designed intelligently and executed flawlessly.
