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Response Tracking
An Instant Measure of Campaign Effectiveness

View the response to your outbound communications in real-time so that you can analyse the effectiveness of your campaigns while they are still in progress.

Runway automatically tracks and monitors when your contacts open emails sent to them, records the links they click and registers the web pages they visit. You can manually record when your clients respond in some other way ? mail in a form, place a call or visit your office.

Use Runway?s Reporting Module to calculate click through rates, forwarding rates and opt out requests. Create custom reports on-the-fly or use Autopilot, Runway's automatic scheduler to email results to you regularly.

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