Runway is the premier software
on the market today specifically designed to manage all your lead
generation programmes.
Runway manages every aspect of the sales Pipeline, coordinating
your people, processes and communications to convert more leads to sales
- no other application offers this lead generation pedigree, depth of
functionality and ease-of-use. For example:
Our Pipeline™ tool can be
configured to exactly match your company specific Sales Channels –
helping your company accurately segment prospects groups and employ the
right prospect engagement programs to extract the highest sales
conversion yield.
Runway’s email marketing software
allows “one step” rapid uploading of email designs, easy-to-use
configuration tools including image manipulation, linking and tracking,
plus a forms builder for collecting contact details and creating
surveys. You can deploy email campaigns in minutes. Runway also
features a suite of ready to use newsletter templates for ongoing
communication to prospect segments.
Our Flightpath™ process management
tool for sales and marketing allows your company to design
processes that support your company’s sales pipeline or channels. With
Flightpath™ you can design watertight processes for managing in and outbound
calls, webform administration, automated multi-staged email marketing
campaigns or escalation processes triggered by Sales Reps performance
or prospect requests. The sky is
the limit with Flightpath.
Runway’s reports builder and dashboard creator provides an indispensable insight into your Sales Pipeline. Starting with an extensive reports library, you
can graphically drill down into prospect segments, communication
activities, data quality and process compliance. We also feature integration with Google maps, to view your prospects geographically. Our dashboard function allows you to compile individual reports onto one screen - perfect from monitoring multiple aspects of sales campaigns, team performance and for presenting to management.
Further to that, the team who designed Runway are actually sales
and marketing practitioners, not just nerds. We’ve learnt over the
years that getting your staff to use any software is half the battle.
So we designed Runway to be seriously easy-to-use, with a real
attention to role based functions, helping sales and marketing staff
become even more productive. That result is that users vote Runway the most user friendly
software they have used for managing lead generation
programs.
That’s why Runway converts
more leads to sales than any other software solution on the
market.
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