Database Marketing
Services Include:
- Database Marketing - objective analysis and documentation
- Process mapping
- Market intelligence gathering and analysis
- Customer and prospect analysis
- Data and status definition
- Data segmentation analysis and strategy
- Full customer lifecycle management strategy – acquisition / retention
- Customer service strategy
- Sales and marketing process design and implementation
Runway is designed and supported by sales and marketing practitioners - experts who understand that software is just one component in a long-term programme of generating business through database initiatives. Our Runway experts will help your business develop the right database marketing strategy.
