Runway is the comprehensive lead generation software package that manages call centre, online marketing, email marketing, sales pipelines and campaign reporting.

Runway is designed by sales and marketing practitioners, is easy-to-use, with attention to role based functions that help sales and marketing staff become more productive and effective.

The sales Pipeline ™ tool is engineered to
generate results

• Segment and target identified prospect groups
• Tailor prospect engagement programmes
• Manage multiple products sales pipelines
• Manages any type of sales channel

Runway makes online marketing easy

Maintain the conversation with your leads, prospects, and clients through the Runway email and online newsletter tools. The Runway email marketing system provides:

• Easy 'one step' uploading of email and newsletter designs
• Email, newsletter and website content management
• Image manipulation
• Linking and tracking
• Form builder for collecting contact details and creating surveys
• Easy bulk email send and tracking capability
• Selection of free email and newsletter template layouts

Campaign Management and reporting

• Multiple stage campaign management (mail, phone, email, online)
• Starting with an extensive reports library
• Advanced reporting including graphically drill down into prospect segment
• Multiple Report Dashboard feature
• Integration with Google Maps and Street View

Total data management care

• Single customer record management
• Advance data hygiene features
• Duplication prevention
• Sophisticated user access security