Our Pipeline Trial Campaigns are designed give you an accurate forecast as to the success of a lead generation service managed by switched on group. The results of a Pipeline Trial Campaign are presented in the final campaign summary report, which seeks to address the following objectives:
Qualify receptiveness to telemarketing, email marketing
Test awareness and interest across target segments
Test two offers to determine the best sales approach
Determine the size of potential value segments
Ascertain contact's current supplier
Gauge intention to purchase in the future i.e. < 3 months; > < 6 months etc.
Target Audience Profile -Who are the decision-makers? Influencers? Existing relationships?
More in-depth analysis can also be arranged for an additional fee which will determine the impact of leads on your sales force, number of appointments, proposals, etc.
Below is an example graph from our ROI calculator highlighting projected revenue generated from a campaign rolled out over a year.
Response capture and management
Convert more prospects into customers from your marketing campaign
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Four practical lead generation solutions for the IT&T industry
