Pipeline - Leads to Sales

Inbound customer service�response

With today's "I want it now" culture, can you really afford to have prospects wait days for you to follow up their enquiry? Pipeline has a 7-day prospect and customer enquiry facility that manages all your inbound calls and enquiries from your website and offers:

Our 7-day customer enquiry facility includes:

Trained knowledgeable communicators
Appointment setting with sales rep
Email and mail pack dispatch
Order and credit card processing
Scalable resource to match you marketing campaign

B2B Lead Generation

Our Pipeline service is the most professionally packaged B2B lead generation service in Australia. Pipeline can be scaled in accordance to your capacity to follow up sales.

Our Pipeline service includes:

Comprehensive campaign planning process
Sourcing the best lists from the leading list brokers in Australia
Our industry-expert communicators identify and profile the right decision makers for your business
Once qualified, we can book an appointment with your sales team, invite them to a product seminar, conduct a web conference presentation or even sign them up to purchase your product

Trial lead generation campaign

To first determine the ROI (return on investment) of any lead generation campaign, we have developed a service called the Pipeline Trial Campaign. In essence, we develop a mini version of our Pipeline lead generation service and test it on a sample of 400 companies.

The trial costs $5,980* and includes:

Planning and review meetings
Campaign brief and operations plan
Database creation and data load
Script development
Staff training
Professionally designed email template
Industry-expert communicators calling on your behalf
Campaign summary report

Lead recovery and data�cleansing

switched-on group offers a Lead Recovery solution that cost effectively uncovers buried opportunities in your database. We find, repair and requalify forgotten prospects that:

We find, repair and requalify forgotten prospects:

that weren’t properly qualified from initial enquiry
that were mistakenly deemed too small or not hot enough to follow-up
that were lost when your sales and customer service staff left without a proper handover
not follow up from marketing campaign spikes that overwhelmed your staff
sub-standard data entry by sales reps or even the software system itself

Scorecard

switched-on group is the only company in Australia that offers an electronic Prospect Experience Scorecard – a competitive benchmarking service that runs the slide rule over you and your competitors – auditing the prospect experience at all electronic contact points: call, web and email.

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Runway software for sales and marketing

Runway is the comprehensive lead generation software package that manages call centre, online marketing, email marketing, sales pipelines and campaign reporting.