Lead Generation for the IT&T Industry
Lead generation drives the IT&T Industry, and no other online marketing company has a more productive or bullet-proof prospecting system than switched-on group; a system that continuously feeds the pipeline with qualified leads that deliver sales results.
Our lead generation and management strategies and online technologies have been proven over eleven years, and our fully developed end-to-end system is ready to deliver for you.
For more information on any of our services, please contact us via any of the following services:
Email and online marketing are proven to be the most cost-effective forms of communication. switched-on group specialises in designing cut-through email marketing templates for your sales and marketing staff to load and send.
Our online system, Runway, is an easy-to-use yet powerful content management system that lets you create and update emails and eNewsletters in minutes.
After each email is sent, Runway tracks the recipient’s responses, so you know in an instant when they click a link in an email or request an appointment.
switched-on group offers:
- Email templates built to your specifications
- Animation and video production
- Response tracking of emails
- Easy-to-use yet powerful content management system
- Comprehensive campaign management and reporting
Without intervention your database will age by up to 20% per year – even more in a downturn. You can’t afford to lose that much potential from your sales and marketing campaigns. switched-on group has a range of data-clean services such as next day telephone re-qualification of contacts from bounced emails.
For example, we can re-qualify a bounced email for only $3 per contact. You’ll not only save the hassle and cost of redirecting staff resources you’ll also ensure your campaigns are up to 20% more effective per annum than not updating at all.
Our Pipeline service is the most professionally packaged lead generation service for the IT&T industry in Australia. We offer a fully integrated solution that can be scaled according to your capacity to follow up sales.
This is what you get:
We source the right lists for your specific need from the leading list brokers and owners in Australia and overseas, including our own qualified database of the top 10,000 Australian companies.
Our industry-expert communicators identify and profile the right decision makers for your business. Once qualified, we can book an appointment with your sales force, invite them to a product seminar or even sign them up to purchase your product.
We build and send professionally designed emails to the prospect that provide persuasive information about your product offer.
We provide full access to our web-based lead management system, Runway, that includes campaign management reporting and our industry benchmark lead delivery system that provides reps with a dossier of all the prospect information.
switched-on group offers a simple-to-use, time saving online system that automates the lead management and email marketing process, it’s called Runway and it’s a fully featured CRM system that provides a single point of entry for all of your leads, prospects and clients and includes:
- Contact details, personal profiles, status control, source tracking, quotations, current and past sales opportunities, related documents, and much more.
- Comprehensive email and online marketing capability.
- Easy to use functionality that ensures every lead is maximised.
VMware
