switched-on group is the first company in Australia to offer a total audit, score and benchmarking of the prospect experience across all electronic contact points: call, web and email.
By repeatedly simulating the "first time" prospect travelling through a company's sales pipeline, we can analyse the coordination between each contact point to determine the consistency and seamlessness of the prospect journey and most importantly, the satisfaction level of that experience.
The results are calculated via our unique Prospect Experience Scorecard software, which graphically presents your company's position, benchmarked against your competitors to highlight areas for improvement or opportunity.The findings generated for the first clients of our Scorecard service have, without fail, resulted in the implementation of major changes to the way they interface with new prospects.
We have highlighted a significant and potentially costly disconnect between management perception of how first prospects are handled and the baseline reality.
For example, over half the companies offering house and land packages that we audited - companies that are literally spending millions of dollars on advertising each year - don't follow up an inbound web form enquiry to fulfil their advertised promise. Few of the companies we contacted could help us from the first call or attempted to collect any prospect profile data, and many had to refer us to a sales rep via another specified phone number.
Following multiple calls, it became evident that their processes were completely inconsistent, resulting in a prospect experience of the company driven only by the diligence or otherwise of the individual who answered the call.
The intelligence that Scorecard provides represents a huge opportunity for companies that appreciate the value of winning a prospect over from the first call.
So, how much do you really know about how your company and your competitors are managing and winning prospects?
For only $640 per report, switched-on group can score how well your company and eight of your competitors manage first time prospects. Using a standard prospect scenario technique, the report audits and scores 50 critical key performance indicators under the following criteria:
Company and product positioning, differentiation and vision
Website effectiveness in assisting prospective customers with:
product and service information
overall company information
How each company manages the entire prospect process via phone and web enquiries
For a confidential view of the software and our service, please call David Bray on 03 9861 3000 or click here.
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