Runway OpenBuild overcomes the biggest CRM problem - user compliance
Runway has been the CRM and e-marketing system of choice for many of our clients, including Dennis Family Homes, KingGee and ActewAGL. However, usage reports alerted our clients to the fact that too many sales reps were bypassing the system.
After re-evaluating system usage, and after extensive research via our Scorecard service, we developed a whole new approach to Runway called OpenBuild, providing the opportunity to tailor Runway even more specifically to each company’s unique sales and marketing processes. OpenBuild also incorporates a reduced function set screen design to appeal to even the most reticent of users and streamline the management of leads.
OpenBuild - simplified email reminder and interface format
Since implementing OpenBuild our clients have achieved unprecedented growth in system use, better reporting and simplified management of sales. Training time has reduced from one and a half days to two hours. This has strengthened the sales focus of the reps and in turn yielded more sales. Best of all, many clients are now achieving 100% system compliance.
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