switched-on group
more than just lead generation
switched-on group is Australia’s most effective, full service lead generation resource, delivering exceptional results because we understand that generating leads is only one part of converting leads to sales.
Pipeline™ is our 7-days a week call centre service for inbound lead capture and outbound lead generation. Our Melbourne based team of professionals reliably generates highly qualified leads for your sales team to follow up.
Our lead management software, Runway™, extracts the highest yield from prospecting by creating, nurturing and converting leads to sales via easy-to-use CRM and online marketing and campaign tools - perfect for managing complex sales channels.
We support these solutions with cut-through email marketing, online video and websites that not only look great, but are engineered to deliver leads.
Why be distracted by managing these processes in-house or coordinating multiple suppliers when we can help you build the ultimate, fully integrated lead generation machine that converts more leads to sales – one that you can simply switch on and off as you need.
2009 - It’s all about generating leads!
The recession has focused the attention of Sales and Marketing on one thing: leads – generating them, nurturing them, converting them.
Before the economy hit the wall, companies often found themselves with more leads than capacity to service them; now the tables have dramatically turned and they are scrambling to ensure that no leads or sales opportunities fall through the cracks.
switched-on group to release Runway 4 mid-2009 - even easier to use, faster to load.
Runway has been rebuilt from the ground up using the latest Web 2.0 techniques and technologies. The Runway software still offers the same comprehensive sales and marketing functionality as previous versions, but the new interface sets up Runway for a raft of new functions coming in 2009 - including our brand new content management system and campaign management tool.