You need to upgrade your Flash Player

To view the above flash banner correctly, it is necessary that you upgrade your flash player to Version 6.0 or higher. Please click here to upgrade.

home The Switched-on Knowledge Approach About Switched-on Knowledge Switched-on Knowledge News Contact Switched-on Knowledge
Software Development Call Centre Online Marketing Video Competitive Research Systems

switched-on group
more than just lead generation

switched-on group is Australia’s most effective, full service lead generation resource, delivering exceptional results because we understand that generating leads is only one part of converting leads to sales.

Pipeline™ is our 7-days a week call centre service for inbound lead capture and outbound lead generation. Our Melbourne based team of professionals reliably generates highly qualified leads for your sales team to follow up.

Our lead management software, Runway™, extracts the highest yield from prospecting by creating, nurturing and converting leads to sales via easy-to-use CRM and online marketing and campaign tools - perfect for managing complex sales channels.

We support these solutions with cut-through email marketing, online video and websites that not only look great, but are engineered to deliver leads.

Why be distracted by managing these processes in-house or coordinating multiple suppliers when we can help you build the ultimate, fully integrated lead generation machine that converts more leads to sales – one that you can simply switch on and off as you need.

2009 - It’s all about generating leads!


New Logo
The recession has focused the attention of Sales and Marketing on one thing: leads – generating them, nurturing them, converting them.

Before the economy hit the wall, companies often found themselves with more leads than capacity to service them; now the tables have dramatically turned and they are scrambling to ensure that no leads or sales opportunities fall through the cracks.
read more

switched-on group to release Runway 4 mid-2009 - even easier to use, faster to load.


Runway 4
Runway has been rebuilt from the ground up using the latest Web 2.0 techniques and technologies. The Runway software still offers the same comprehensive sales and marketing functionality as previous versions, but the new interface sets up Runway for a raft of new functions coming in 2009 - including our brand new content management system and campaign management tool.

read more
h_solutions

IT&T Industry

img_solutions_itt
For the past 12 years, switched-on group has developed effective lead generation and marketing campaigns for the IT&T industry. Click here for more information.

Solutions

Increase your reach with email marketing Read more
Maintain the quality of your database Read more
Outsource lead generation on demand Read more
Reduce time and errors via Runway software Read more

Real Estate Industry

img_solutions_dfc
Our lead generation and management strategies and technologies have been proven over ten years and our fully developed end-to-end system is ready to deliver for your development.

Case Studies

Property focused professional call centre Read more
Rapid response follow-up to website enquiries Read more
Easy-to-use lead management software Read more
Proven website content management system Read more
Effective email and online communication Read more
contact_us


2009 update from the company forest.


Reforestation
With record heat and fires only 8 km away, the trees had many potential threats, but nearly all our trees survived another year. We credit this to there being more rain around than the year before.
read more

switched-on announces a name change to switched-on group.


New Logo
After 11 years in business, switched-on knowledge officially became switched-on group on July 1, 2008.

The name change better reflects our evolved business model and the diversity of services the group provides.
read more

switched-on group invests in a new HD video studio.


studio
In October 2008, switched-on group launched our new HD video studio - specialising in video communications for the web.

switched-on group has been creating motion graphics for the web for the past 12 years, with particular focus on 2D and 3D animation.
read more

Why outsourcing in a downturn makes sense.


Online marketing set to increase as downturn starts to bite
You don’t have to risk losing sales while transitioning to a smaller operation to beat the downturn. switched-on group provides a range of outsourcing solutions in sales and marketing logistics and technology...
read more
h_runway
Runway is a comprehensive system for Sales and Marketing and comes with a comprehensive range of support and related services.
Click here to find out everything you need to know about Runway, from its technical aspects to functionality and case studies.
Click below to watch a short video about Runway
img_runway
h_pipeline
switched-on group is Australia's leading B2B lead generation company.

Our state-of-the-art Melbourne based 30 seat call centre specialise in delivering results in IT&T, Property, Transport and Financial industries.

Click here to learn how our call centre services can help grow your business.
img_pipeline
h_scorecard
switched-on group is the only company in Australia that offers an electronic Prospect Experience Scorecard - a competitive benchmarking service that runs the slide rule over you and your competitors - auditing the prospect experience at all electronic contact points: call, web and email.

Click here to read more...
img_scorecard
Reforestation

About Us

About switched-on group

switched-on group is a privately owned Australian company employing over 30 staff in our Melbourne head office; in addition, we have teams of developers in dedicated offices in the UK and USA.

The group specialises in developing cut-through online marketing, lead generation and software systems, with particular strengths in the IT&T, Property, Fund Raising and Environmental sectors.


Our portfolio of service brands includes:

switched-on words

Our copywriting team specialises in translating complex product information into easy to understand, engaging and customer-friendly communications – developing copy for video, emails, DM, letters and entire websites.

switched-on motion

Our talented motion graphics team creates cut-through 2D and 3D animation and video productions specifically for the web. We have our own in-house video and sound studio and production team that coordinates the process, including script development, casting, post production, video graphics and online delivery.


switched-on marketing

Development of functionality-rich, content-managed online solutions - from animated/video Flash sites to large e-commerce solutions.


Runway

Our leading-edge database application provides a full suite of sales and marketing functionality, including CRM, Lead Management, Campaign Management, CMS, email marketing and comprehensive reporting.


Pipeline

A fully integrated, one-stop lead generation service that provides B2B marketers with a controlled and ongoing flow of qualified new business leads.


Scorecard

Our research service that provides companies with an insight to how well they and their competitors are managing first time prospects.




Response capture and management
Convert more prospects into customers from your marketing campaign.
Read more
 
Lead Management - Property Industry
The bullet-proof lead management solution for the Property Industry
Read more
 
Lead Management- IT&T Industry
Four practical lead generation solutions for the IT&T industry.

Read more